MAN and TrailerPartner stand
Carrosserie Vakdagen (national transport trade show), Hardenberg (North of Holland), March 2011.
Plus! has designed and realised the complete 160 sqm stand for MAN trucks. Adapting to the green theme, the hospitality area had eco furniture and real trees and was named the MAN Durability square. The real stars of such a show are of course the vehicles. With good and clever lighting - and after being cleaned by the pro's - they did shine like stars!
Next to the large 160 sqm stand, MAN had also a 15 sqm stand to introduce their new service concept TrailerPartners. The advertising agency already developed a look and feel with icons for all services. This was easily redesigned for the presentations walls. Matching furniture made it the best looking small stand at the show.
All in all a good and well excuted concept, which will be used for the trade show in August again.
